A Startling Fact About How To Print On Demand
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For a long time, if you wanted to publish a book there were only two ways to go about getting it published. The first was the traditional route; you would pitch your idea to a publishing house and if they liked the idea they’d publish the book, taking on the financial risk of putting out the book in return for a big share of the profits. You, the author, would get a small royalty off of the cover price of each book. Unfortunately, since there were so many authors and so few publishers, it became tough to convince a publishing house that your book would make money. Then along came the vanity press. If you published your book through a vanity press you would essentially hire out a printing press and get them to publish a run of your book, say 1,000 copies. You would take on the financial burden of the printing, and in return you would get any and all profits from the sale of the books. The downside, other than the high initial cost, was that you had to do all of your own publicity and sales, so many people who went the vanity press route lost a lot of money.
Now there is a new option in the world of publishing: the print on demand book publisher. print on demand publishing takes advantage of digital printing presses which don’t take a great deal of time to setup and reformat when changing from printing one book to another. I published my first book through a print on demand publisher and was quite pleased with the results. The way it works is that you pay a small setup fee, usually in the neighborhood of $100-$200. In return, the printer sets your formatted word document into a .pdf file in order for you to proofread it. You then send in your cover design and the proofs, and in four to six weeks they’ll send you your first book. From then on, the print on demand publisher doesn’t print any more books until someone orders them, reducing the need for 1,000 books sitting around as overhead. You, the author, can order books at a reduced rate, or your buyers can order your book directly through the publisher or through amazon.com or bn.com. Any royalties coming from those sales are then saved in your personal account.
For a fee the print on demand publisher will work to promote your book, but for the most part promotion is on your shoulders. When all of the dust settled I probably made around $1,000 on my book, What are the Odds?, making it a pretty decent investment. It was also nice to see my name in print without jumping through all of the hoops of trying to convince traditional publishers to pick up my book, while also avoiding a big financial investment.
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